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To mark the 24th International Day Against Homophobia and Transphobia, held on May 17 each year, the Fondation Émergence announces its campaign and public march under the slogan “The Ally Effect is on the Move.”
This year’s event comes at a particularly concerning time. Hostile rhetoric, hate, and attacks against LGBTQ+ people are on the rise, both online and in public spaces. Several reports recently published in Quebec point to a marked increase in hate speech and a climate that undermines the well-being and dignity of LGBTQ+ people.
“More than ever, the presence, active listening, and support of allies are essential to counter these setbacks. Today, 61% of Canadians consider themselves allies: our campaign aims to translate this solidarity into concrete actions. Participating in the campaign and marching on May 17 means taking clear action and affirming that we choose to act collectively to continue moving toward a more inclusive society,” explains Laurent Breault, Executive Director of Fondation Émergence.
Check out the official video: The Best Allies
At the heart of the campaign is a powerful and human-centered main video:
“The Best Allies”
Through pairs consisting of a member of the LGBTQ+ community and an ally, the video highlights a simple truth:
inclusion is built together, day by day.
At a time when hate speech is on the rise, this campaign reminds us that every action counts.
Meet the campaign’s 4 pairs
The campaign also features four short videos, each highlighting an inspiring pair.
Check out the 4 videos on our YouTube channel
Each story shows that there isn’t just one way to be an ally—
but a multitude of actions that, together, make a real impact.
Show your commitment with the Effet Allié collection
This year, the campaign also comes to life through an Effet Allié clothing collection.
Wearing Effet Allié means:
- showing your support
- starting conversations
- making a tangible contribution to the mission
Take action with the Effet Allié challenges
Because commitment can take many forms, the campaign offers challenges to mobilize the whole community.
One step at a time.
Learn, listen, share, support, join the march…
Every action counts and helps create more inclusive communities.
Find the challenges at allyeffect.ca
Also check out our annual survey - CLICK HERE
Join the citizen march on May 17 in Montreal
A highlight of the campaign, the citizen march brings together hundreds of committed people every year.
📍 Location: Place des Festivals, Montreal
🕐 Schedule:
- Gathering starting at 1:00 PM
- Speeches at 1:30 PM
- March begins at 2:00 PM
I’m joining the Ally Effect, are you? Sign up to receive the latest updates.
“The public is invited to join in large numbers to collectively affirm that hate has no place.”
Come march, at your own pace, in your own way.
A context that calls for mobilization
This 24th edition takes place against a backdrop marked by:
- a rise in hate speech
- growing polarization
- setbacks observed in several regions
In response, the Ally Effect campaign offers a simple solution:
come together and take action
Join the movement
Want to be part of it?
Visit allyeffect.ca
Stay tuned until May 17—several initiatives will be unveiled.
The Ally Effect is on the move
And every action counts.
